One of the things that often gets lost when discussing major acquisitions by big companies is the individual agent, who goes from utilizing a startup's service to potentially running a crucial part of a business on a competitor's platform. It happened with Compass' acquisition of the popular customer relationship management tool Contactually, as well as RE/MAX's acquisition of booj. 
The final 15 minutes of ICLV's CEO Connect was supposed to be a broad discussion about the country's biggest companies — Facebook, Amazon and Google — and whether they would ever substantially enter the real estate business. That was, until this morning, when Amazon and Realogy announced a new lead generation and referral partnership. 
At a session called "New Kids on the Block," company leaders offered their solutions to agent pain points, including ways to boost their reputation, collect more referrals, easily fix poor photos and get more clients.
What does it take for a nearly $10 billion company to pivot its business model? Onstage in front of about 300 executives at ICLV’s CEO Connect, Zillow President Greg Schwartz said it takes courage, but spent more time explaining his company’s new business model.
CEO Connect panelists agreed that brokerages and industry associations can do more to help agents learn financial skills that aren’t often taught in the workplace.
Douglas Elliman President Scott Durkin pushed back and slammed HouseCanary for 'wanting a piece of our commission' during an Inman Connect panel.
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